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Do the Unexpected

Posted at 8:30 PM on Monday, August 01, 2005

Ben McConnell and Jackie Huba's blog, Church of the Customer is one of my favorite blogs. Forbes apparently agrees as they were selected as one of their favorite marketing blogs.

Posts like this one are the reason why. Ben describes a recent trip to the dentist (Hint, go read it), and closes with a powerfully profound quote:

"For service providers, generating word of mouth often means doing the emotionally unexpected."

Indeed. Ask yourself what emotionally unexpected thing you can do for your Customers/Clients (or those you lead or work with or live with for that matter) tomorrow/today/right now?

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