Pink Branding and Leadership

It is October so it has become natural in the past few years to notice lots of pink (silly me, I thought October was autumn, so I used to think of browns and oranges during this month).

But The Susan G. Koman for The Cure (of breast cancer) organization has done an amazing job of enrolling people, companies and organizations in supporting their cause and they seem to now own the color pink and the month of October.

I've noticed pink towels for NFL Football teams (the towels were all signed and then sold at auction), a pink edition of Deal or No Deal - where the contestant was a breast cancer survivor, and this morning, pink Campbell's Soup at my grocery store (here is a link to that story from a year ago).

All of this thinking of the pinking of our products and services leaves me with several lessons for all of us.

• Branding is incredibly powerful for any business or cause.
• You can brand your message with anything, including a color (beyond pink, think UPS and brown).
• The color pink will (continue to) help cure breast cancer.

But since this isn't a marketing blog, let me connect all of this branding talk to leadership.

We as leaders can take lessons from great brands. For example:

• We communicate more powerfully when are messages are consistent.
• We communicate more powerfully when we connect our core message to something memorable.
• We communicate more powerfully when we communicate frequently.

Think about great brands the next time you have an important message to communicate (which is probably now) and think of these lessons the next time you see pink.

Labels: communication

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