Igniting Gen B and Gen V by Nancy S. Ahlrichs

Much has been written and discussed about Generation Y and the Millennials; how they are different, what they expect in a workplace, how work will be and is different when they are there.

I'm guessing you have heard, read or experienced some of these differences. While learning about their general needs and tendencies is important, there is a much larger group that isn't discussed nearly as much (if at all) - the long term employees. You know those more experienced workers that in the larger context are often being ignored.

This book talks not about Gen X, Y and M, but of the Boomers and Veterans on your staff. This slim (102 page) volume explores their needs and dispels many of your assumptions about them and what they want from the workplace.

Many demographic studies say we face severe labor shortages in the next few years. Since you can't hire from the High Schools and Middle Schools in your communities, some of that shortage will be filled with older Boomers. While the younger generations are important, as we look at the labor pool in coming years the importance of these somewhat older folks who may very well want to work (if we can provide them what they need) is critical.

Whether you are thinking about this challenge more globally or very tactically for your team, this book delivers. It explores employee engagement with these very important employees in a way that isn't being discussed enough.

If employee engagement is on your mind and agenda, I encourage you to pick up this book. It is well written, thought provoking, and filled with specific suggestions on what you can do now to more fully engage this segment of your staff.

Learn more and make your purchase at Amazon.com.

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