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The Secret Language of Business: How to Read Anyone in 3 Seconds or Less By Kevin Hogan

Posted at 9:53 AM on Sunday, March 30, 2008

Normally a book with this title wouldn’t make it to my reading list. But when the book is by Kevin Hogan, 19-time author and a colleague of mine, I'll take a look. In this case I am glad I did.

Kevin opens the book by addressing some of the reservations I had for reading a book about body language and nonverbal communication (and he defines the difference between them). Can we make this highly complex issue valuable without making it some sort of playbook of moves? Is there real research in this area that can point us towards greater understanding of these communications? In both cases, the answer is yes. This provided me with additional comfort in continuing to read.

The Secret Language of Business brings the science of nonverbal communication into the office, team, leadership and selling environments. It is based on Kevin's research in the area of influence and what seems to be an exhaustive summary of the academic research as well. While this research background is important to me, I don't want to read a textbook, and thankfully the book delivers in this way as well. It is written in a manner that is easy to follow and remember the lessons learned.

In fact, my favorite part of the book's format is the review section at the end of each chapter, called the Chapter Take Aways. These summaries remind you of the chapter's key points and serve as the perfect re-entry point for future review. Each chapter also has a worksheet with questions to help you further apply the lessons from the chapter.

I just received the book and haven't made it to the end - but I will finish before you read this.

Why the rush? Because if you buy your copy today, you can get some great bonuses too! Pick up your copy of the Secret Language of Business and forward your receipt to slb@kevinhogan.com.
Kevin's team will then email you the secret website where you can pick up all kinds of bonuses and gifts.

Learn more and purchase at Amazon.com.

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