We - The Ideal Customer Relationship by Steve Yastrow

Who doesn't want the ideal Customer relationship? What would ideal Customer relationships do to your bottom line, your salary, or your enjoyment and satisfaction at work?

Regardless of your role, you have Customers and they play a significant role in your success - however you define it.

Steve's book defines the ideal Customer relationship as a "We relationship", provides you with the rationale for having "We relationships" and then gives you the building blocks for creating them. Resting on the concept of Encounters (defined as interactions that improve your relationships), the book provides a logical sequence to help you build these relationships and ultimately for your relationships to build them with each other.

This book is full of thought provoking ideas and is rich with examples from Steve's real-world work with his Customers. It is clear that he walks his talk; he clearly has the We relationships he writes about.

This book is valuable for more than just marketers or those who deal directly with Customers. It is filled with useful ideas about improving all relationships, period. I plan to make it required reading for my team.

Learn more and purchase at Amazon.com.