Competitors Wish They Were You! by Robyn Spitzman and Rick Frishman

Where's Your WowI love the title and goal of this book. As a business owner and "lover of marketing," I was attracted to the promise of the subtitle. I also know Rick Frishman and have collaborated with him in the past.

These are reasons enough to pick up a book, but it takes more than that for me to keep reading (and even more to recommend it!). I started it one morning and finished it the following day.

The book focuses on creating Wows - finding ways to differentiate yourself, your products and services. It divides the six ideas into three major sections of the book:

• What Makes You Special?
• Outstanding, Outrageous and Out of the Box
• Wire Yourself for Success

I enjoyed the conversational, easy, writing style, but I mostly enjoyed the stories. The authors are well connected and use their personal contacts and stories from a variety of industries to make their points in each chapter.

There are a few spots where specific suggestions and checklists are available, but the book is notably short in that area. That doesn't make it any less valuable, especially if you can draw your conclusions and ideas from the wonderful stories.

I found myself informed and inspired. I love the stories (in fact I have already recounted several to other people). And I know that these examples will help me and my business grow.

The content is solid, and the delivery is fun. If you like this less directive approach, you will especially enjoy this book.

Learn more and purchase at Amazon.com.

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