Yes! 50 Scientifically Proven Ways to Be More Persuasive by Noah J. Goldstein, Steve J. Martin, and Robert B. Cialdini

I've been looking forward to this book for some time. You see Cialdini's book Influence: The Psychology of Persuasion (read my recommendation) is one of my favorite books of all time, and so when I found out he was writing another, I was excited!

I loved the first book because it talked about fascinating studies of social and behavioral science and it applied them to our ability (and inability) to influence others. The book was full of great ideas, was fascinating and fun to read.

All of the same things can be said about this new book. If anything, Yes! is more practical, with specific examples of how each lesson can be applied in a wide variety of situations.

I will say that the book is a bit like candy - not because it is full of empty mental calories - quite the opposite is true. But like candy, I can only eat so much at one time! The book is filled with highlights and notes - and I know I will read it again (and again) and reference it often. I did find it better to read in smaller chunks, because it generated so much thought and so many ideas!

The book stands alone, but I believe it is even more interesting when you can connect it to the earlier seminal work of Influence. If you want to more successful in influencing and persuading others - as a leader, manager, marketing or sales professional or even a parent - you want to read this book.

I recommend it unconditionally.

Learn more and buy at Amazon.com.

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