Today in Illinois the impeachment trial of Gov. Rod Blagojevich begins. Today in Chicago, the Hard Rock Hotel begins a promotion called: "Blagojewhichever You'd Like" package. (you can read all about it here: Hotel Turns Blagojevish into Publicity Scandal.
At some level, this post is about marketing and public relations. But really only on the surface. Just barefully underneath that transluent surface is the fact the the Hard Rock Hotel created something new by looking for opportunities.
Look a little deeper and you see that they not only looked for opportunities, but they looked for them in unique ways and made new connections between a situation and their need (how to book more meetings in a down economy).
This is the essence of creativity. Perhaps as you read this you see a way you can use this current scandal yourself. Muchmore importantly though is looking at the example for what it really is - creativity gained from looking for opportunity, seeing it, and seizing it!