Pop! Create the Perfect Pitch, Title and Tagline for Anything By Sam Horn

I picked this book up recently in an airport bookstore because, well, the cover POPped right out at me. Since I recognize the author and the title seemed pertinent to our work, I put it in my briefcase (after buying it of course).

Fast forward a few weeks and this book moved to the top of my very long reading stack. Why? Because I am searching for some new product titles and thought the book would help.

I was right!

The big idea? That your pitches, taglines and titles should POP, or be Purposeful, Original and Pithy.

Part marketing, part creativity primer and part collection of great quotations puts this book right up my alley from the start.

Sam does a great job of using stories and examples to make her points. In each chapter, and with each technique, she does more than provide examples - she gives you a specific process to follow to help you employ that approach.

The last section is more about presentations and keeping people's attention once you have it. This section is good, and may be a more important section for you, but for it wasn't the best or most useful part of the book from my perspective.

The first three sections though were outstanding and the exercises will be very useful for me. One sign that I find a book useful is how much is written in the margins. By that measure, this book has done its job - and more.

Learn more and purchase at Amazon.