Awesomely Simple: Essential Business Strategies for Turning Ideas into Action by John Spence

I'm a big fan of simple.

The world is complex. And, when you try to match complexity with complexity, you get, well, chaos.

But when you can find advice, ideas, and approaches that are profound, elegant AND simple; you have found something rare and of great value.

With that in mind, it is easy to be a fan of this brand new book by John Spence.

John takes six key ideas and sells the reader on them, illustrates them with stories from his rich consulting and training experience and ends each his six chapters (one per simple principle) with tools to bring that chapter to life in your organization.

His Six Principals of Business Success

1. Vivid vision
2. Best people
3. Robust communication
4. Sense of urgency
5. Disciplined execution
6. Extreme Customer focus

Nothing earth shattering here, right?

Perhaps.

Except in every chapter you will find things you probably "know," but aren't "actually doing" well. This book reminds me of an important point at every turn:

It isn't what you know, it is what you do.

This book arrived in my mail four days ago. I started it yesterday and finished it today. Granted I read quickly, but I know I will return to it soon, yet this week I'm sure.

It arrived because a PR firm hoped I would review it. I do so gladly.

This isn't just a simple book, it is an awesome one.

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