Outrageous Advertising That's Outrageously Successful by Bill Glazer

If you're a business owner, in sales or are a marketer, this title hopefully draws you in - because hopefully everyone in these roles wants to be more successful in some form of advertising. That is the target market for this book; anyone who wants to be more persuasive and influential in getting more people to use their products and services.

The basic premise of the book is that in order to persuade people you must first get their attention, hence outrageous advertising.

This is a book that delivers on its title.

It's full of examples of outrageous advertising. Not stunts or tricks or theories, but real advertising that has really worked (in some cases many times in many different industries).

Bill Glazer knows what he is talking about, as he created or has subsequently used the examples he shares - whether in his businesses or in his very extensive consulting business. He's a smart guy and he knows his stuff. I know because he is one of my mentors, and we are running fast to learn everything we can from him.

This is more than a book however. Included in the book is an opportunity to get a free CD with full color examples of all of the materials and advertising he dissects in every chapter; an offer which makes the book even valuable and compelling.

If you are in the target market for this book, it's a must own. If you are even casually interested in advertising and marketing, get a copy as well. I guarantee you will get at least one outrageously fun and successful idea that you can apply in your situation.

Purchase at Amazon.