Risk
TEN REASONS NOT TO TAKE RISKS:
- "We've never done it before."
- "Nobody has ever done it before."
- "It's too radical a change."
- "The staff will never try it."
- "Customers won't like it."
- "We're not ready for it."
- "You're right, but . . ."
- "Good thought, but impractical."
- "We will never be able to do it."
- "It's impossible."
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